WOC Rules 2025
$100 HIGHWAY OFFICIAL RULES
NO PURCHASE NECESSARY.
1. Eligibility: The $100 Highway (the “Promotion”) is open to registered attendees of the 2025 World of Concrete (the “Conference) in Las Vegas, Nevada on January 21-23, 2025, who are legal residents of the 50 United States or D.C., 21 years of age or older. The following are ineligible to enter this Promotion: employees, officers, directors, members, and representative of Sponsor; World of Concrete exhibitors and distributors, and their respective affiliates and/or advertising or promotional agencies; and/or any business or entity involved in the development, production, implementation, administration, or fulfillment of this Promotion; and the immediate family and household members of any of foregoing. Void where prohibited.
2. Promotion Period: The Promotion begins January 21, 2025 at 9:30 am PT and ends January 23, 2025 at 5:00 pm PT.
3. How to Enter: (1) Pick-up your RFID-enabled bracelet at the White Cap $100 Highway outdoor booths located outside at the Silver Lot entrances, at the White Cap booth (C4149), or while supplies last at participating suppliers’ booths. (2) Visit each of the participating booths listed below at the Conference and scan your bracelet at each booth. (3) Return to the White Cap booth when you have visited and scanned your bracelet at all participating booths below and register your Conference entry badge.
Supplier
|
$100 Highway Booth Location
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Bosch
|
Silver Lot/Outdoor
|
DeWALT
|
Silver Lot/Outdoor
|
Husqvarna
|
Silver Lot/Outdoor
|
Makita
|
Silver Lot/Outdoor
|
Milwaukee
|
Silver Lot/Outdoor
|
|
|
Quikrete
|
South Hall
|
SIKA
|
South Hall
|
|
|
3M
|
Central Hall
|
ACO
|
Central Hall
|
Brady Corp
|
Central Hall
|
Cortina
|
Central Hall
|
Dayton
|
Central Hall
|
Guardian
|
Central Hall
|
Honda
|
Central Hall
|
Kask
|
Central Hall
|
Multiquip
|
Central Hall
|
PIP
|
Central Hall
|
Proline Products
|
Central Hall
|
Wacker Neuson
|
Central Hall
|
Werner
|
Central Hall
|

Download White Cap’s $100 Highway Map (PDF)
Limit one entry per person. RFID bracelets must be intact and cannot be damaged, mutilated, irregular, broken, altered, counterfeit, tampered with, or obtained by theft or fraud. Any attempt at or form of entry other than as expressly specified in these Official Rules is strictly prohibited and will result in disqualification. By participating in the Promotion, you agree to be bound by these Official Rules and the decisions of the judges and Sponsor, which shall be final and binding in all respects.
4. First Prize Winners Determination and Prize: The first 1,000 eligible contestants who successfully return to the White Cap booth after scanning their bracelet at each of the participating booths listed above during the Promotion Period will receive a $100 Visa gift card. In the event of a tie, a winner will be selected based upon random drawing. Any restrictions on use of gift card are set forth on the gift card itself.
You must be present at the Conference to win and receive a prize. Prizes will be awarded at the White Cap booth only. You are not an official winner until validated. All prize claims are subject to verification and compliance with these Official Rules. Winners may be required to sign an affidavit of eligibility and prize and publicity release when requested. Failure to comply may result in disqualification and selection of an alternate winner. Prizes may not be assigned, transferred, or changed, except at the sole discretion of Sponsor. All taxes on a prize are the sole responsibility of the winner.
5. Limitations of Liability and Release: By entering, you agree to release and hold harmless Sponsor, its parent companies, affiliates, subsidiaries, designees, and advertising and promotion agencies, and their respective directors, officers, members, employees, representatives, attorneys, and agents (the “Released Entities”), from any and all liability or any injury, loss, or damage of any kind to or of any person or property (including, without limitation, death of any person), arising in whole or in part, directly or indirectly, from the acceptance, possession, use, or misuse of a prize or participation in this Promotion. If the integrity of the Promotion is compromised in any manner, Sponsor reserves the right to terminate, suspend, and/or modify the Promotion and select winners from contestants/entries that are unaffected by the problem. Sponsor reserves the right to disqualify any person who attempts to tamper with the Promotion, to harass or interfere with any other contestant, or otherwise acts in an inappropriate or unsportsmanlike manner, all as determined by Sponsor in its sole and absolute discretion. If, due to production or other errors, valid prize claims could be made for more prizes than are offered in these Official Rules, Sponsor may award prizes at random among contestants submitting validated claims or not award any further prizes after the number of prizes offered in these Official Rules have been awarded.
6. Grant of Rights: By entering, you agree that Sponsor is permitted to use your entry information, likeness, voice, and comments for publicity purposes without further consideration, unless prohibited by law.
7. Additional Conditions: Sponsor and the other Released Entities shall not be liable for: (i) late, lost, delayed, stolen, misdirected, incomplete, unreadable, inaccurate, garbled, or unintelligible entries, bracelets, communications, or submissions; (ii) failure or inability to contact a potential winner; (iii) a potential winner’s failure or inability to present a working bracelet or other materials; (v) unavailability of bracelets or third-party handling or mishandling of bracelets or failure to provide bracelets; (vi) any printing, typographical, administrative, or technological errors in any materials associated with the Promotion; and (vii) any causes beyond Sponsor's control that affect the administration, security, or proper play of the Promotion. Only the stated number and amount of prizes will be awarded.
8. Prize Winners List: The names of the Prize Winners are available by sending a self-addressed stamped envelope to: $100 Highway Winners, Attn: Gary Hayden, White Cap, White Cap, 2451 Industry Avenue, Doraville, GA 30360 by March 1, 2024.
9. Sponsor: White Cap, White Cap, 2451 Industry Avenue, Doraville, GA 30360.
No purchase necessary.